At Group Two Advertising we specialize in connection marketing: marketing that CONNECTS builders and buyers.
Specifically, we help builders better communicate with their buyers by helping them stop thinking like builders and start thinking like buyers.
Buying a home is not like any other purchasing decision that consumers make. It's the center of their life, where they come to for safety and rest, where they create memories. It is emotional. And it requires an emotional connection.
In order to connect with today's home buyer, builders need to understand how the decision-making process has changed. Today's buyer is living in the "participation age", an interactional, hi-tech, always-on state. So we ask our builders: How are you connecting with your home buyers? Is your marketing connecting with buyers throughout the entire home buying process?
Group Two helps builders figure out where to reach their prospective buyers and how best to connect with them. Once they solve this part of the equation, builders are better equipped to start their marketing.
Group Two is a full service advertising agency specializing in new home builder marketing solutions. Our 40 years of experience in the new home builder industry combined with expertise in evolving marketing and internet trends allows us to be the best at what we do. We provide an all inclusive social media program for new home builders and specifically tailored marketing projects to increase brand awareness and traffic.
Not a homebuilder? Visit Elkman Advertising.
"The best home builder marketing connects emotionally. You need to show up where prospects are looking for information and ensure that your message is the right message for your buyer." - Mollie Elkman, President, Group Two Advertising.