Foxlane
Foxlane Homes came to Group Two with an established brand and an effective differentiation strategy. As they grow into new regions and highly competitive markets, we’re helping them tell their story and stand out via various marketing programs.
- BRAND IDENTITY
- ADVERTISING
- SOCIAL MEDIA
- DIGITAL
The Situation
Foxlane Homes, headquartered just outside Philadelphia, has been growing and evolving, expanding into new markets. Their existing branding needs to be updated to reflect a variety of markets, products, and platforms.
The Ask
Use their current brand identity to create a more cohesive brand presence that fits their higher-end aesthetic while being adaptable to different markets and platforms.
The Answer
We created a standardized design system (fonts, color palette, design elements) for digital, print, and out-of-home.
We created flexible campaigns centered around the “Art of Home Building”, highlighting their design-centric aesthetic.
Your marketing should make people do something. And feel something.