Welcome to our learning hub, your toolkit for mastering new home marketing. Dive into our curated collection of blogs, podcasts, and resources. Join us on a journey of discovery and empowerment as we delve into the art and science of builder marketing together.
NEW TO THE INDUSTRY? Start Here.
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How Our Approach to Builder Marketing Has Evolved in the Past Year
Read: How Our Approach to Builder Marketing Has Evolved in the Past Year -
The IBS 2026 Recap
Read: The IBS 2026 Recap -
SEO & Local Search Dominate the Local Pack: An SEO Strategy for Home Builders with Multiple Communities
Read: SEO & Local Search Dominate the Local Pack: An SEO Strategy for Home Builders with Multiple Communities -
The Power of Multichannel Marketing in New Home Sales
Read: The Power of Multichannel Marketing in New Home Sales -
Building Trust & Momentum in Home Builder Marketing
Read: Building Trust & Momentum in Home Builder Marketing -
Where Are My Ads?! Understanding Why Your Digital Campaigns Might Not Be Visible
Read: Where Are My Ads?! Understanding Why Your Digital Campaigns Might Not Be Visible -
Meet Group Two’s Digital Marketing Experts
Read: Meet Group Two’s Digital Marketing Experts -
Did You Miss IBS 2025? Check Out Our Top Takeaways
Read: Did You Miss IBS 2025? Check Out Our Top Takeaways -
Reel In Your Marketing Strategy: Short-Form Video Tips
Read: Reel In Your Marketing Strategy: Short-Form Video Tips -
Understanding and Protecting Your Website from Invalid Clicks in Google Ads
Read: Understanding and Protecting Your Website from Invalid Clicks in Google Ads -
5 Trends and Predictions for 2025 in Social Media Marketing
Read: 5 Trends and Predictions for 2025 in Social Media Marketing -
From Storytelling to Staging: Creative Strategies to Sell Homes This Holiday Season
Read: From Storytelling to Staging: Creative Strategies to Sell Homes This Holiday Season -
How to Market Quick Move-In Homes for Year-End Sales
Read: How to Market Quick Move-In Homes for Year-End Sales -
How to Promote an Event on Social
Read: How to Promote an Event on Social -
How to Keep Your Social Media Content Spook-Free
Read: How to Keep Your Social Media Content Spook-Free -
Mastering the NoviHome App: Pro Tips for Sales and Marketing Success
Read: Mastering the NoviHome App: Pro Tips for Sales and Marketing Success -
Enhancing Home Builder Marketing with UX Design
Read: Enhancing Home Builder Marketing with UX Design -
The Importance of Showcasing Your Homes During Back-to-School Season
Read: The Importance of Showcasing Your Homes During Back-to-School Season -
How To Market To The Next Generation of Home Buyers
Read: How To Market To The Next Generation of Home Buyers -
Meet Our Digital Marketing Director: Dan Bridenstine
Read: Meet Our Digital Marketing Director: Dan Bridenstine -
What’s New In Social Media Marketing?
Read: What’s New In Social Media Marketing? -
Organic Social Media Marketing for Homebuilders
Read: Organic Social Media Marketing for Homebuilders -
The Power of Energy Efficiency: Showcasing Eco-Friendly Home Features
Read: The Power of Energy Efficiency: Showcasing Eco-Friendly Home Features -
Combat Ad Fatigue: Strategies to Keep Your Ads Fresh
Read: Combat Ad Fatigue: Strategies to Keep Your Ads Fresh -
The Power of Testimonials and User-Generated Content in Advertising
Read: The Power of Testimonials and User-Generated Content in Advertising -
5 Content Marketing Predictions for 2024
Read: 5 Content Marketing Predictions for 2024 -
Going Cookie-less
Read: Going Cookie-less -
Mastering the Lens: A Guide to Homebuilding Photography and Videography
Read: Mastering the Lens: A Guide to Homebuilding Photography and Videography -
New Year, New Opportunities!
Read: New Year, New Opportunities! -
New Year, New Vice President!
Read: New Year, New Vice President!
THE FUTURE
We think about the future & who will build it. That’s why we created The House That She Built & The She Built Foundation.
Knowing the builder market means knowing it never stays still.
