Stonebridge
When Stonebridge Homes came to Group Two, their existing branding lacked personality and a connection to their roots. They were searching for something that told their story. We gave them a brand identity in addition to a range of digital strategies.
- BRAND IDENTITY
- SOCIAL MEDIA
The Situation
Stonebridge Homes’ existing branding no longer reflected the innovation and design-forward thinking behind their homes. They wanted to update their brand identity to more accurately reflect their approach to homebuilding, as well as their reputation for quality and value.
The Ask
Create a new brand package that matches their high-end, modern vibe, and adapts to different platforms/uses.
The Answer
We created an elegant yet organic brand. The overall look and feel (fonts, color palette, design elements) is clean and simple, appealing to a younger demographic, and conveying their high-end, dynamic approach. The “stone” design element reflects both their name and their rock-solid reputation.
Your marketing should make people do something. And feel something.