What’s New In Social Media Marketing?

July 2024 Social Media Updates

By: Alena Collins

The social media marketing landscape is always evolving, with platforms continuously rolling out new features and updates to help enhance the user experience and advertising capabilities. Here’s a rundown of some of the latest developments on Facebook, Instagram, and LinkedIn that marketers need to know.

Facebook Updates

• Added enhanced AI creation tools for ads for easier, high-quality ad creation. This will streamline the process and optimize ad performance.
  
• New AI disclosure requirements are being rolled out. A new “AI Info” disclosure is mandatory for any AI-generated content to help promote transparency so users can identify AI-created content.

Instagram Updates

• Video content makes up over half of a user’s time spent on Instagram and half of their impressions are viewed without sound, emphasizing engaging visual content.
  
• Short-form videos of less than 90 seconds are the key to reaching new audiences. Long-form videos will only show up in your follower’s feeds.
  
• Specific call-to-actions asking for users to leave comments and likes will be restricted to help reduce spam. Instead, use open-ended questions and CTAs to encourage genuine interaction otherwise your content will not show up on the Explore page and just in your follower’s feeds.

LinkedIn Updates

• Link previews in the feed for organic posts are now significantly smaller. This is creating an increased need for sponsored posts to maximize engagement.
  
• Launched a new video sponsorship program called “The Wire,” which enables brands to run in-stream video ads aligned with trusted publisher content.

Staying informed of the latest social media updates is crucial for maintaining a competitive edge in today’s fast-paced digital landscape. Our goal is to help keep you informed and equipped with the latest trends and tools to ensure your social media strategy remains effective with the dynamic nature of social media marketing. 

As social media platforms continuously evolve at lightning speed, we understand it can be challenging to keep up and that what’s trending today could be outdated tomorrow. In fact, by the time you finish reading this blog, there’s a good chance a new update has already rendered it outdated! Our team of social media experts stays up-to-date with what’s happening and implements any necessary changes in our builder partner’s organic and paid strategies. We will no longer be using call-to-actions that ask for the audience to comment on a post instead, we will end with a question so that we can continue to reach new audiences.

We always recommend posting videos on social media due to their increasing engagement with the audience. The new AI features for Facebook ads will help us try new strategies and recommendations based on formats that work for other brands. That’s why we’re here to help.

Speak with our team today to learn more about how we are leveraging these updates to your advantage!