Inventory Home Marketing & Sales Playbook: A Builder’s Checklist for Year-End Success
Year-end inventory can be one of your biggest opportunities and biggest challenges. While homes that are complete or nearing completion […]
Marketing Insight
How AI Search Is Changing the Way Homebuyers Find New Construction Homes
The Shift to AI Search in Home Buying The way people search for a new home is changing rapidly. Instead
Turning Community Amenities into Emotional Selling Points
Today’s homebuyers aren’t just purchasing a house; they’re buying into a lifestyle. Community amenities like pools, trails, clubhouses, and green
How Our Approach to Builder Marketing Has Evolved in the Past Year
When builders come to Group Two, they’ve found a home. For over 50 years, we’ve navigated the shifting tides of
The IBS 2026 Recap
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
The Power of Multichannel Marketing in New Home Sales
When allocating your marketing budget, one of the most common questions is: “Which channel should I focus on?” The reality
Building Trust & Momentum in Home Builder Marketing
The annual Sales & Marketing Leadership Summit is always our opportunity to learn from some of the smartest people in
Did You Miss IBS 2025? Check Out Our Top Takeaways
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
Reel In Your Marketing Strategy: Short-Form Video Tips
In 2025, short-form video content will continue to dominate the changing social media landscape. Digital marketers recognize the short-form video’s
Understanding and Protecting Your Website from Invalid Clicks in Google Ads
By Sammy Kleege In the competitive world of digital advertising, every click matters. For home builders, driving the right traffic