Knowing the market means knowing how to keep changing with it.
The housing market constantly moves, shifts, adjusts. You know that all too well. You can depend on us to bring our deep industry knowledge and our dedicated resourcefulness to our relationship. We give you access to insightful market research to craft strategies for the market conditions at any given time. Matched with creativity that’s strengthened by data and strategic insights. We’ve done it for more than 55 years. And no two have ever been the same.
OUR PURPOSE
You want highly qualified leads. We’re highly qualified to bring them to you.
We live in an information-saturated world. The challenge is sorting through it all to give you the information you can put to use to grow your business. Our clients rely on us to dive deep into data to find the most compelling ways to connect human to human, builder to buyer.
Staying relevant means always staying curious.
We pride ourselves on our culture of curiosity, continuously seeking to understand the evolving needs and trends within the homebuilding industry. By asking questions and pursuing knowledge, we uncover new opportunities for growth and innovation. You hire us to always be restless and relentlessly curious.
GUIDING PRINCIPALS
Empowerment
We provide valuable knowledge, insights, and resources tailored to builders’ unique needs, enabling them to navigate challenges, drive leads and sales, and seize opportunities.
Results-Driven
We measure success by the tangible impact we make on traffic, leads, and sales, constantly striving to deliver quantifiable results that exceed expectations and drive sustainable growth.
Better Together
We believe in the power of teamwork and partnership, uniting builders, marketers, and industry professionals to collectively achieve greater success and drive positive change in the industry.
Curiosity
We foster a culture of curiosity, continuously seeking to understand the evolving needs and trends within the homebuilding industry. By asking questions and pursuing knowledge, we uncover new opportunities for growth and innovation.
Data-Informed
We prioritize understanding and caring for builder’s individual challenges and aspirations. Our approach ensures that every interaction is tailored to foster genuine connections and meaningful relationships.
Passionate
We are driven by the same passion that drives you. A love of building — you build the homes, we build the connections with buyers. We are all building a better country by contributing to the most important industry for our economy.
Rooted in Storytelling.
1969
FOUNDED IN 1969
From his studio apartment, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry.
1980
70’s & 80’s Black & White PRINT AD FOCUS
Group Two became known in the Building Industry for newspaper ads that grabbed attention. Our all time favorite though is this ad featuring future owner, Mollie Elkman at the age of 7.
2006
2006 INTRODUCTION OF SOCIAL MEDIA MARKETING
Our first social media marketing program You Twit Face was met with skepticism by some but ended up being a free marketing strategy that saved businesses when the market turned.
2006
MOLLIE AND DANIEL TAKE OWNERSHIP OF GROUP TWO
Cheers! After years honing their respective skillsets, Mollie, the creative, and Daniel, the operations, take over Group Two.
2021
G2 CREATES THE HOUSE THAT SHE BUILT, PUBLISHED BY NAHB BUILDERBOOKS.
The House That She Built is a children’s book that educates kids on the skills and careers needed to build a home. It’s the perfect tool to inspire young minds to become builders of the future.
2022
MOLLIE WINS SALES & MARKETING PROFESSIONAL OF THE YEAR, ADDING TO OUR COLLECTION OF NATIONAL AWADS
Mollie gets honored as Sales & Marketing Professional of the Year by NAHB, highlighting our dedication to industry leadership and innovative marketing solutions for homebuilders.
2023
G2 INTEGRATES MARKETING TO JEFF SHORE’S SALES & MARKETING LEADERSHIP SUMMIT.
For the first time ever, The Sales Summit gains a marketing perspective, adding Mollie as co-host and further strengthening the premier event for new home sales & marketing leaders In North America.
2024
FIRST OFFICIAL GROUP
TWO RETREAT.
A pivotal opportunity for brainstorming, strategizing, team building, celebrating milestones, and reflecting on our collective goals. By fostering a close-knit team environment as a fully remote company, we strengthen our ability to provide exceptional service and tailored solutions to our builder partners.
Meet Our Team
MOLLIE ELKMAN
CHIEF VISIONARY
OFFICER
Mollie is a founder, author, and industry leader driving growth in the building and construction industry. As owner and chief visionary officer of Group Two, she leads a trusted full-service marketing agency to top builders nationwide and is the author of The House That She Built and founder of the She Built Foundation, advancing the industry through education and advocacy.
DANIEL GERSON
CHIEF OPERATIONS
OFFICER
Daniel is a prodigy with numbers and strategy. With a sharp business mind and meticulous attention to detail, his data-driven approach helps builders make informed decisions and achieve maximum impact from their investments.
BRENNA RYAN
VICE PRESIDENT
As a fourth-generation professional in home building, Brenna brings both heritage and expertise to group two and builders. She has a deep understanding of how companies operate and what drives their success. A natural leader with a customer-first mindset, she ensures every partnership is built on trust, insight, and long-term results.
DAVID WHAITE
VICE PRESIDENT
CREATIVE
David is a masterful creative strategist, turning bold ideas into work that captivates and connects. With vast experience across industries including tech, automotive, hospitality, retail, and fashion, David brings a dynamic perspective that consistently elevates builders.
KATIE KOLAKOWSKI
DIRECTOR
Agency relations
Katie has a talent for keeping teams aligned, communicating, and productive. She leads cross-department collaboration within the agency, ensuring builders benefit from the unique expertise each team brings. A natural connector and problem-solver, Katie is the g2 glue that holds our team together and keeps our communication strong.
DAN BRIDENSTINE
DIRECTOR
DIGITAL MARKETING
Dan is a brilliant digital marketer and is relentlessly focused on lead generation. He builds high-impact, results-driven teams that work tirelessly to drive buyers to builders, ensuring every digital effort delivers measurable value.
ALEXIS UDINE
DIRECTOR
ONLINE SALES COACHING
Alexis is a powerhouse coach with the heart of a teacher and the drive of a top-performing sales professional. A licensed realtor with a Master’s Degree in Education and real-world experience as an online sales councilor, she brings unmatched passion for guiding others to achieve their goals and excel in every aspect of their work.
