How Our Approach to Builder Marketing Has Evolved in the Past Year
When builders come to Group Two, they’ve found a home. For over 50 years, we’ve navigated the shifting tides of […]
Marketing Insight
The IBS 2026 Recap
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
The Power of Multichannel Marketing in New Home Sales
When allocating your marketing budget, one of the most common questions is: “Which channel should I focus on?” The reality
Building Trust & Momentum in Home Builder Marketing
The annual Sales & Marketing Leadership Summit is always our opportunity to learn from some of the smartest people in
Did You Miss IBS 2025? Check Out Our Top Takeaways
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
Reel In Your Marketing Strategy: Short-Form Video Tips
In 2025, short-form video content will continue to dominate the changing social media landscape. Digital marketers recognize the short-form video’s
Understanding and Protecting Your Website from Invalid Clicks in Google Ads
By Sammy Kleege In the competitive world of digital advertising, every click matters. For home builders, driving the right traffic
5 Trends and Predictions for 2025 in Social Media Marketing
As a home builder in this dynamic landscape, showcasing your energy-efficient features is no longer optional; it’s essential. At Group Two, we specialize in helping homebuilders highlight these vital attributes, setting them apart in a competitive market.
From Storytelling to Staging: Creative Strategies to Sell Homes This Holiday Season
As a home builder in this dynamic landscape, showcasing your energy-efficient features is no longer optional; it’s essential. At Group Two, we specialize in helping homebuilders highlight these vital attributes, setting them apart in a competitive market.
How to Market Quick Move-In Homes for Year-End Sales
As the year winds down, many builders are shifting focus to promote quick move-in homes to close out the year