5 Trends and Predictions for 2025 in Social Media Marketing
By: Alena Collins & Nikki Kirkland
Social media marketing is constantly evolving and as we look ahead to 2025, we anticipate that there will be plenty more changes to come. At Group Two, we know it is essential to stay in the know with new platforms, advanced tools, and changing user behaviors. We are already seeing some specific trends on social media that emphasize the importance of strategy, personalization, and technology. Explore our five trends and predictions that will help your brand stand out and effectively engage your audience on social media in 2025.
Trends to Watch in 2025
AI-Powered Tools Taking the Lead:
- Artificial Intelligence (AI) has already transformed how brands use social media today. In 2025, AI will play an even larger role in analyzing data and user behavior, delivering content that resonates with specific audiences, advertising strategies, and more. Brands that utilize the advancement of AI will gain an edge in efficiency and customer understanding, to keep them relevant and ahead of their competition.
Rise of Personalized Content:
- The advances in AI have caused audiences to crave content that speaks directly to their preferences. In 2025, we expect to see a rise in personalized content with more branded graphics and visuals to deliver more relevant content to an audience. Brands will need to make sure the messaging resonates with their audience to encourage engagement and create strong feelings of loyalty to a brand. Personalizing content to an audience increases the chances of them making a purchase. Our team can help you speak directly to your ideal audience through tailored copy and custom graphics.
LinkedIn’s Growing Influence:
- Once seen primarily as a networking platform, LinkedIn is now a powerful channel for brand visibility and engagement. With more features aimed at creators, LinkedIn’s user base has broadened, offering a rich opportunity for B2B and even B2C brands to showcase thought leadership, build community, and drive business impact. Its rise is likely to continue, making it a valuable platform for brands of all kinds.
- LinkedIn also offers the opportunity for companies to advertise to a more targeted audience for the housing industry. It can target employees of specific industries, companies, and job experience as well as additional demographics. Though it costs more to run ads on LinkedIn, with its growing popularity you might find them effective in reaching your target audience.
Social Media as a Search Engine:
- People increasingly turn to social media platforms for their search needs. Brands should optimize their profiles, captions, and hashtags to ensure they appear in relevant searches. The trend of using social media as a ‘search engine’ makes it essential for brands to use keywords strategically, so they appear when users search for products or services like theirs on these platforms. Additionally, evergreen content is more important than ever, providing a steady stream of value that keeps brands visible in searches long after posting and helping maintain engagement over time without the need for constant updates.
Predictions for 2025
Threads Launches Ads:
- There has been speculation that ads will be introduced to Meta’s newest social media platform Threads in 2025. This could mean that brands will have another powerful tool to utilize when advertising to their target audience. Given the rapid rise of Threads, advertising there may be particularly valuable for brands looking to reach engaged audiences in new ways.
Continuing to Stand Out on Social Media
Social media in 2025 will continue to promote brands that are adaptable, tech-savvy, and audience-centric. By staying current with these trends and predictions, brands can refine their strategies to create meaningful, lasting connections with their audiences. At Group Two we love helping home builders stand out on social media through creative design and strategic marketing efforts. To learn how we can be a partner, connect with our team today!
