Parade of Style 2023
Services
- Creative
- Brand Identity
- Digital Optimization
- Messaging
- Strategy
- Visual Design
A Celebration of Craftsmanship: Homes By Dickerson Excels at Triangle Parade of Homes 2023
Homes By Dickerson's Parade of Style 2023 campaign transformed the Triangle Parade of Homes into a pinnacle of luxury and digital innovation. With meticulous attention to detail, each Parade home was curated to showcase architectural innovation and luxurious design elements. The campaign's sophisticated black and gold branding, coupled with a user-friendly website and map, drove a 44% increase in website conversions and record attendance at the event. Winning 8 Gold, 2 Silver, and 2 Bronze awards underscored their commitment to excellence. By seamlessly integrating physical and digital experiences, we not only promoted an event but also established HBD as leaders in design excellence in the Triangle region.
Fast Facts
Spike in Website Conversions
Conversions in One Month
Total Impressions
IBS National Award
The project inspired record-breaking in-person visits, elevated digital engagement, and presented a distinct identity for each parade home that reflected the same care and thoughtfulness that the Homes by Dickerson team puts into them.
