The ENERGY STAR NextGen™ Difference

Services

  • Creative
  • Messaging
  • Strategy
  • Visual Design
  • Digital Optimization

One of the First Energy Star NextGen Builders in the US

This campaign was designed to build excitement and trust around New Tradition's innovative approach to home building. Our strategy focused on showcasing the unique features of their ENERGY STAR NextGen™ certified homes through a multi-channel approach. From compelling visual storytelling on social media platforms to targeted digital advertising campaigns, every element was crafted to educate potential buyers about the emotional benefits of energy efficiency and sustainability. This comprehensive strategy not only increased brand awareness but also drove qualified leads to explore New Tradition Homes' offerings.

Fast Facts

8k+

Page Views

20x

Increase in Engagement

49

Homes Sold During Campaign

5+

Marketing Channels

We gave their program a fresh look that reflects the resilience and thoughtfulness of eco-conscious building. Here's to a brighter future for homeowners and the building industry alike!

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