How To Market To The Next Generation of Home Buyers
By: Kalyssa Washburn According to the National Association of Realtors, Gen Z currently comprises four percent of all homebuyers—and that […]
Meet Our Digital Marketing Director: Dan Bridenstine
At Group Two, we’re constantly seeking the best talent to help our builder partners thrive. That’s why we’re excited to
What’s New In Social Media Marketing?
July 2024 Social Media Updates By: Alena Collins The social media marketing landscape is always evolving, with platforms continuously rolling
Organic Social Media Marketing for Homebuilders
By: Anna Siripanya In the ever-evolving digital marketing landscape, capturing and maintaining your audience’s attention can feel like an uphill
The Power of Energy Efficiency: Showcasing Eco-Friendly Home Features
As a home builder in this dynamic landscape, showcasing your energy-efficient features is no longer optional; it’s essential. At Group Two, we specialize in helping homebuilders highlight these vital attributes, setting them apart in a competitive market.
Combat Ad Fatigue: Strategies to Keep Your Ads Fresh
By: Alena Collins In the world of digital marketing, things move quickly. Trying to catch and hold the attention of
The Power of Testimonials and User-Generated Content in Advertising
By: Alena Collins In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising.
5 Content Marketing Predictions for 2024
By: Alena Collins Content marketing continues to evolve at a rapid pace and we know that staying ahead and keeping
Going Cookie-less
So, what is “Cookie-less” all about? On Google Chrome browsers, cookies are still active, but third-party cookies will be gone
Mastering the Lens: A Guide to Homebuilding Photography and Videography
The homebuilding industry is highly competitive, so you need to make sure you are staying ahead of the game when