Turning Community Amenities into Emotional Selling Points
Today’s homebuyers aren’t just purchasing a house; they’re buying into a lifestyle. Community amenities like pools, trails, clubhouses, and green […]
Advertising
How Our Approach to Builder Marketing Has Evolved in the Past Year
When builders come to Group Two, they’ve found a home. For over 50 years, we’ve navigated the shifting tides of
The IBS 2026 Recap
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
The Power of Multichannel Marketing in New Home Sales
When allocating your marketing budget, one of the most common questions is: “Which channel should I focus on?” The reality
Reel In Your Marketing Strategy: Short-Form Video Tips
In 2025, short-form video content will continue to dominate the changing social media landscape. Digital marketers recognize the short-form video’s
Combat Ad Fatigue: Strategies to Keep Your Ads Fresh
By: Alena Collins In the world of digital marketing, things move quickly. Trying to catch and hold the attention of
The Power of Testimonials and User-Generated Content in Advertising
By: Alena Collins In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising.