How AI Search Is Changing the Way Homebuyers Find New Construction Homes
The Shift to AI Search in Home Buying The way people search for a new home is changing rapidly. Instead […]
builder marketing
Turning Community Amenities into Emotional Selling Points
Today’s homebuyers aren’t just purchasing a house; they’re buying into a lifestyle. Community amenities like pools, trails, clubhouses, and green
How Our Approach to Builder Marketing Has Evolved in the Past Year
When builders come to Group Two, they’ve found a home. For over 50 years, we’ve navigated the shifting tides of
The IBS 2026 Recap
Here at g2, the International Builders’ Show is one of the highlights of every year. We love having the opportunity
SEO & Local Search Dominate the Local Pack: An SEO Strategy for Home Builders with Multiple Communities
For today’s new-construction buyer, the search for a home begins locally. Whether someone types “new homes near me,” “home builders
The Power of Multichannel Marketing in New Home Sales
When allocating your marketing budget, one of the most common questions is: “Which channel should I focus on?” The reality
Building Trust & Momentum in Home Builder Marketing
The annual Sales & Marketing Leadership Summit is always our opportunity to learn from some of the smartest people in
Where Are My Ads?! Understanding Why Your Digital Campaigns Might Not Be Visible
“I’m paying for ads, but I never see them!” It’s a sentiment we hear often, and it’s a completely valid
Combat Ad Fatigue: Strategies to Keep Your Ads Fresh
By: Alena Collins In the world of digital marketing, things move quickly. Trying to catch and hold the attention of
The Power of Testimonials and User-Generated Content in Advertising
By: Alena Collins In the fast-paced world of digital marketing, user-generated content (UGC) has become a formidable force in advertising.